According to Optus’ marketing director for small and medium business, Phil Offer, the main reason small business owners gave for not getting into social media was that it was a fad. Second was that it would somehow negatively hurt their brand by giving a voice to detractors, while the third reason was that they were simply too busy.
“The business case is probably still developing, so there isn’t the same compelling reason, as if everyone was doing it and making money out of it,” Offer says.
“It is a digital Wild West, and you have to find your own path to success.”
Some excellent points in this article from SmartCompany Australia. Social commerce and social gaming are the two I’m going to pay the closest attention to over the coming months.