Why You Need to Rethink Using Twitter as a Sales Tool

I’ll start this post with a question I hear often, and was asked very recently: ‘How do I use Twitter to sell more products/services?’ The first step in getting to an answer is to, as quickly as possible, abandon the … Continue reading

Creator or Configurator (ResIM Blog)

The inspiration for my latest post on the ResIM blog comes from a Tweet courtesy of my business partner, Brendan Farr Gaynor: I’m growing concerned about how many in my industry are becoming ‘configurators’ rather than ‘creators.’  Lack of innovation … Continue reading

Industry Night: Round Two

Last month we held our first ‘Industry Night‘ here at ResIM.  We opened the doors of our new studio to students, entrepreneurs, and industry folks so they could collaborate, learn, and work on projects and/or business ideas. In addition to … Continue reading

Inside Intel’s Facebook Attack Strategy

Being prepared for negative comments and conversation is an important but often overlooked part of social media management.  I really like this simple bit of advice from Intel (other good points in the post too): Have a fire drill. Try … Continue reading

New From ResIM: Industry Night

As ResIM continues to grow I’ve found myself becoming more and more cognizant of how we give back and just what our involvement in the community should look like. I’m not a fan of writing cheques to large, bureaucratic agencies … Continue reading