When interviewing potential clients or reviewing RFPs I often come across the word ‘innovation.’ In many cases, I think the term is being thrown around loosely and has been included as a measure to ensure the end-result is ‘better-than-my-competition’ or … Continue reading
The Perils of Being Too ‘New’
One of the things I take the most pride in as a partner at ResIM is our collective desire to try new approaches, implement new technology, and leverage new platforms; I was thrilled when, about a year ago, we had … Continue reading
Industry Night: September 2011
After a quiet summer we’re ready to ramp up Industry Night at ResIM starting on Tuesday, September 13th. For those new to the concept here’s the original explanatory blog post. Our approach has changed a little since the spring to include … Continue reading
Three Reasons to Encourage Employee Freelancing
As I’m sure is the case with others in our industry we’re often exposed to freelancers here at ResIM, both those who approach us looking for contract work and those we connect and communicate with on Twitter etc. for the … Continue reading
Why You Need to Rethink Using Twitter as a Sales Tool
I’ll start this post with a question I hear often, and was asked very recently: ‘How do I use Twitter to sell more products/services?’ The first step in getting to an answer is to, as quickly as possible, abandon the … Continue reading
