Digital Marketing and Sports: Size Doesn’t Matter

Ice hockey is immensely popular in Canada, with a seemingly intensified popularity in smaller towns where the local arena often serves as a community hub. If you think about it, there are towns with fewer than 1000 people who have a building … Continue reading

Preparing for Innovation: Client Tips

When interviewing potential clients or reviewing RFPs I often come across the word ‘innovation.’ In many cases, I think the term is being thrown around loosely and has been included as a measure to ensure the end-result is ‘better-than-my-competition’ or … Continue reading

The Perils of Being Too ‘New’

One of the things I take the most pride in as a partner at ResIM is our collective desire to try new approaches, implement new technology, and leverage new platforms; I was thrilled when, about a year ago, we had … Continue reading

Industry Night: September 2011

After a quiet summer we’re ready to ramp up Industry Night at ResIM starting on Tuesday, September 13th. For those new to the concept here’s the original explanatory blog post. Our approach has changed a little since the spring to include … Continue reading

Three Reasons to Encourage Employee Freelancing

As I’m sure is the case with others in our industry we’re often exposed to freelancers here at ResIM, both those who approach us looking for contract work and those we connect and communicate with on Twitter etc. for the … Continue reading