Of course, LinkedIn has its place, but what do B2B services really need to concentrate on if they want to have a viable social media presence? In no particular order, let’s take a look at the value of social media from a B2B point of view.
via econsultancy.com
This article presents five tips for social media marketing in the B2B space. Some interesting points — I always like to bring it back to the fact that real people are behind both B2B and B2C purchase decisions. Remember to treat them as such and you’re already one step ahead.