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Category Archives: Entrepreneurship
Speaking at a Conference? Hold the Pitch
I’ve had the good fortune of attending some pretty decent conferences over the last couple of years (SxSW, mesh, etc.). Â Earlier this month I was excited to be attending a session on influencers in the digital channel. Not long into … Continue reading
Travel Agencies and Income Tax
I often drive by the sign in the photo below and think to myself: ‘Can you really be good at both?’ Maybe between January and April the thought of booking travel and having your income taxes done at the same place … Continue reading
How I Understand Marketing
It would seem to me that the definition of marketing has been lost somewhere between ‘huckster’ and ‘social media strategist’ as of late. Â I’d like to at least attempt to straighten this out and perhaps remove some of the tarnish … Continue reading
Five tips for B2B social media marketing | Econsultancy
Of course, LinkedIn has its place, but what do B2B services really need to concentrate on if they want to have a viable social media presence? In no particular order, let’s take a look at the value of social media … Continue reading
Drive vs. Draw
My inspiration for this post comes from hearing the expression ‘drive traffic to your web site’ a little too often. The phrase is used everywhere and has become common in web marketing vocabulary. I don’t take issue with the ‘traffic … Continue reading