QR (or Quick Response) codes can be very practical and effective but for the most part are being completely ruined through improper implementation. From a marketing perspective there seems to be very little thought put into the user experience and how QR codes integrate with other components of a campaign or platform. I’ve been on Read More
One of the things I take the most pride in as a partner at ResIM is our collective desire to try new approaches, implement new technology, and leverage new platforms; I was thrilled when, about a year ago, we had an opportunity to pitch Samsonite Canada on a new digital marketing initiative. At the time, Read More
Speaking about Facebook for business at PodCamp London a couple of weeks ago I rounded out my talk by explaining why I thought the social networking giant’s entry into the location game means trouble for smaller players like Foursquare and Gowalla. With a user base exceeding 450 million I was of the impression that Facebook Read More