Category Archives: Location

QR Codes: Together We Can Stop the Fail

November 21, 2011 in Digital Marketing, Location, Mobile | 1 Comment

QR (or Quick Response) codes can be very practical and effective but for the most part are being completely ruined through improper implementation. From a marketing perspective there seems to be very little thought put into the user experience and … Continue reading →

The Perils of Being Too ‘New’

October 12, 2011 in Digital Marketing, Location, Mobile, Social Media | 2 Comments

One of the things I take the most pride in as a partner at ResIM is our collective desire to try new approaches, implement new technology, and leverage new platforms; I was thrilled when, about a year ago, we had … Continue reading →

Why the Niche Will Prevail in LBS

May 19, 2010 in Location, Uncategorized | Tagged , , , | Leave a comment

Speaking about Facebook for business at PodCamp London a couple of weeks ago I rounded out my talk by explaining why I thought the social networking giant’s entry into the location game means trouble for smaller players like Foursquare and … Continue reading →