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Category Archives: Digital Marketing
Tell People How You Use Social Media
I just received an email from the interior design firm we use at ResIM (they’re excellent, btw) and noticed something refreshing in the signature of the note. Instead of saying ‘CHECK US OUT ON FACEBOOK!!!!’ or embedding tiny, illegible icons, … Continue reading
The 10 next social media trends | SmartCompany
According to Optus’ marketing director for small and medium business, Phil Offer, the main reason small business owners gave for not getting into social media was that it was a fad. Second was that it would somehow negatively hurt their … Continue reading
Five tips for B2B social media marketing | Econsultancy
Of course, LinkedIn has its place, but what do B2B services really need to concentrate on if they want to have a viable social media presence? In no particular order, let’s take a look at the value of social media … Continue reading
Why the Niche Will Prevail in LBS
Speaking about Facebook for business at PodCamp London a couple of weeks ago I rounded out my talk by explaining why I thought the social networking giant’s entry into the location game means trouble for smaller players like Foursquare and … Continue reading
How not to follow the bitter example of Nestle | Bristol24-7
It’s worth also mentioning that Nestlé shares dropped significantly during the first six hours of this event. How’s that for ROI on social media – and not the kind any business wants to replicate. Threatening to delete amended Nestle logos? … Continue reading