Category Archives: Mobile

QR Codes: Together We Can Stop the Fail

November 21, 2011 in Digital Marketing, Location, Mobile | 1 Comment

QR (or Quick Response) codes can be very practical and effective but for the most part are being completely ruined through improper implementation. From a marketing perspective there seems to be very little thought put into the user experience and … Continue reading →

The Perils of Being Too ‘New’

October 12, 2011 in Digital Marketing, Location, Mobile, Social Media | 2 Comments

One of the things I take the most pride in as a partner at ResIM is our collective desire to try new approaches, implement new technology, and leverage new platforms; I was thrilled when, about a year ago, we had … Continue reading →

From Mashable: Mobile Barcodes Come to The Home Depot

March 22, 2011 in Mobile | Leave a comment

The codes, when activated, will let shoppers access how-to videos, product demos, relevant accessories, buying guides, project guides and give them the ability to buy items online. When activated outside the store, the codes will also let consumers make purchases … Continue reading →