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Category Archives: Digital Marketing
QR Codes: Together We Can Stop the Fail
QR (or Quick Response) codes can be very practical and effective but for the most part are being completely ruined through improper implementation. From a marketing perspective there seems to be very little thought put into the user experience and … Continue reading
Digital Marketing and Sports: Size Doesn’t Matter
Ice hockey is immensely popular in Canada, with a seemingly intensified popularity in smaller towns where the local arena often serves as a community hub. If you think about it, there are towns with fewer than 1000 people who have a building … Continue reading
The Perils of Being Too ‘New’
One of the things I take the most pride in as a partner at ResIM is our collective desire to try new approaches, implement new technology, and leverage new platforms; I was thrilled when, about a year ago, we had … Continue reading
Inside Intel’s Facebook Attack Strategy
Being prepared for negative comments and conversation is an important but often overlooked part of social media management. Â I really like this simple bit of advice from Intel (other good points in the post too): Have a fire drill. Try … Continue reading
From Mashable: Mobile Barcodes Come to The Home Depot
The codes, when activated, will let shoppers access how-to videos, product demos, relevant accessories, buying guides, project guides and give them the ability to buy items online. When activated outside the store, the codes will also let consumers make purchases … Continue reading