Good examples of branded mobile applications are few and far between. If you work for a major brand and are considering a branded mobile application (specifically branded utility), please remember this: People will not download your app unless it provides value not available from competing or replacement products. People will definitely not download your app Read More
Earlier today I had the privilege of giving a presentation on mobile application development planning at a digital marketing conference in London, ON. I’ve noticed that many brands and businesses have thrown planning (and sometimes common sense) to the wind when it comes to launching, or thinking about launching, a mobile application. While I’m an Read More
According to this article from WebProNews it looks like Facebook is testing a ‘profile completeness’ meter ala LinkedIn and G+. This is a good idea for Facebook’s customers (advertisers) but a bad one for their product (users). If the product eventually deteriorates, so to will the appeal to customers. The completeness meter belongs in communities like Read More
QR (or Quick Response) codes can be very practical and effective but for the most part are being completely ruined through improper implementation. From a marketing perspective there seems to be very little thought put into the user experience and how QR codes integrate with other components of a campaign or platform. I’ve been on Read More
Ice hockey is immensely popular in Canada, with a seemingly intensified popularity in smaller towns where the local arena often serves as a community hub. If you think about it, there are towns with fewer than 1000 people who have a building dedicated to keeping ice in pristine condition and players and spectators comfortable from October through March (and Read More