It’s rewarding to finally be able to write this post. I’ve been burning mental capital on the idea of expanding ResIM beyond our office in London for years with little to show for it. It’s one of those things that … Continue reading
QR Codes: Together We Can Stop the Fail
QR (or Quick Response) codes can be very practical and effective but for the most part are being completely ruined through improper implementation. From a marketing perspective there seems to be very little thought put into the user experience and … Continue reading
Industry Night: The Design Edition
The next Industry Night at ResIM is coming up on Tuesday, November 8th. This month we’re focusing on design and will be sharing four preliminary concepts for a redesign of our website. Each designer will be pitching their concept to … Continue reading
Digital Marketing and Sports: Size Doesn’t Matter
Ice hockey is immensely popular in Canada, with a seemingly intensified popularity in smaller towns where the local arena often serves as a community hub. If you think about it, there are towns with fewer than 1000 people who have a building … Continue reading
Preparing for Innovation: Client Tips
When interviewing potential clients or reviewing RFPs I often come across the word ‘innovation.’ In many cases, I think the term is being thrown around loosely and has been included as a measure to ensure the end-result is ‘better-than-my-competition’ or … Continue reading
